Accounting for sensation seeking in route choice behavior with travel time information

The purpose of this paper is to demonstrate that latent variables, with the focus on sensation seeking concepts, incorporated in new technique of route choice modeling, improve our analyzing of route choice behavior with pre-trip travel time information. The application of a hybrid discrete choice model framework integrates a latent variable model and a route choice model by combining their measurement and structural equations. The model is estimated based on data from a laboratory experiment and a field study of a simple network. The results show that certain sensation seeking domains (e.g., thrill and adventure seeking) alongside traditional variables (e.g., travel time information) enrich our understanding and provide more insight into route choice behavior. Furthermore, observed personal variables, such as gender and marital status, may serve as causal indicators to sensation seeking variables. 2013 Elsevier Ltd. All rights reserved.